01
Understand your business
An initial conversation to understand your pain points, goals and constraints.
Fred Azevedo · A real business influencer
Talk to the
founder.
We can take your crypto-native brand to new markets through our Crypto Affiliate Network—and build a community your brand owns. I’d be glad to hear what you’re working on. Let’s talk.
A creator, in public
Work with builders.
Not yappers.
Don’t pay for another pitch. Work with builders and creators who publish, grow real communities and put their own reputation behind the work.
No fake users. No fabricated results. We build communities your brand owns and drive acquisition through our own affiliate network, with scope, fees and commercial terms agreed upfront.
How we get moving
Six steps.
One agreed plan.
The plan, measures and terms are clear before anyone starts executing.
- 02
Study the brand and market
We study your brand, target market and the audiences you want to reach.
- 03
Propose a strategy and KPIs
We propose a strategy for your crypto-native brand, with agreed measures such as acquisition cost, activation, repeat usage, retention and revenue.
- 04
Agree the approach and offer
We negotiate and refine the approach with your brand, then confirm the scope, responsibilities and commercial terms.
- 05
Start and manage execution
We put the agreed plan into action: building and managing your community, activating acquisition through our own affiliate network and other channels, and overseeing delivery.
- 06
Work until the agreed KPIs are met
We monitor results, refine execution and keep working until the agreed targets are met, within the scope and terms defined together.
AGREED KPI COMMITMENT
Behind RAW CREW
Meet Fred Azevedo.
Fred Azevedo is a Brazilian growth and community strategist with international experience across fintech, crypto, gaming and digital education.
He has held leadership roles at Duelbits, The WhyKingz and Bitso, working across Latin America, Europe, Asia and Australia. His experience spans market expansion, customer acquisition, creator partnerships and operations. At Basher Agency, he served as Head of Talent and later Head of Operations, developing internal systems, workflows and delivery processes.
In education, his work on Pluralsight has reached over one million learners, alongside more than 25 courses produced for Alura. His professional certifications include PMP, ITIL Expert, COBIT and Lean Six Sigma Black Belt.
His creator work spans Instagram, YouTube, LinkedIn, X and Telegram. He reports approximately 10 million monthly Instagram views. Today, he leads RAW CREW, building client-owned communities and taking crypto-native brands into new markets through its own Crypto Affiliate Network, alongside BETTEX, his AI and crypto venture.
